I’m not into that work, work, work life – and you shouldn’t be either

A healthy person wants many things, but an unhealthy person only wants one. I’ve been preaching ‘health is wealth’ for over 11 years in my personal injury law practice, but in daily life not implementing this practice. With all the crazy unforeseeable happenings these last 2 years (hellooooo COVID), so many of us have had […]

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You can find all of our best advice for new business owners here and get a peak into the business behind the brand.

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Do for yourself in order to show up for others Gentle reminder to myself and all the moms out there–we’ve got to remember to prioritize ourselves in order to show up as our best self for others.   I can’t count the number of times that I’ve moved my doctor’s appointment because the kids had something […]

Do for yourself in order to show up for others

Mompreneurs

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Isn’t it funny that sometimes a new business or course name will just pop into our heads and other times it seems to take forever to come up with a name? As a practicing Trademark lawyer, I regularly give people advice on the best practices to use when picking a business name, so I wanted […]

3 Things to think about when naming your business

Branding

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Let’s start with the basics… A trademark is a unique identifier of your brand that helps consumers recognize your product or service offerings in the market and distinguish them from competitors.  A trademark can be anything from your business name, to a signature product or offering, to a course name and includes both logos and […]

How do I know if I need a Trademark?

Branding

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Time for me to come clean….when I first started marketing my own business I loathed the idea of me having to be the face of my brand.   I’m an introvert  at heart and just generally uncomfortable putting myself out there like that.  Part of what held me back from putting myself in the forefront […]

The power of a personal brand

Branding

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Remember this–Sales Cures All.   When wondering how to price our products as we introduce them into a (sometimes) saturated market, we can often overcomplicate and over-analyze to our detriment. I know I’m guilty of this!  I wanted to share with y’all a method that has helped me to land on pricing products in the hopes […]

Digital Products – What to Charge & Why

Marketing Tips

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One of the most asked questions in my DMs and during my AMAs is about S-Corporations (S-Corp).  Soooo many people think that a S-Corp is their business entity when actually a S-Corp is a tax election status a business can make that allows you to pass through your company’s earnings onto your personal tax return. […]

What’s this I hear about S-Corps?

Business Hacks

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Like many small business owners, I CRINGE, everytime tax season rolls around.  Tax planning is tough and I always rely on my CPA to help here, but over the years I’ve learned a few tips and tricks to help minimize my tax liabilities aka save money wherever I can. We all know the most common […]

Business taxes got you beat? Here’s a great write-off you may not have thought about

Business Hacks

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One of my least favorite things is when I have to tell my 1:1 Trademark clients that they have to consider rebranding, which 9 times out of 10 involves a name change. Luckily, I’ve got the steps down pat on how to change your LLC name so hopefully, I can save you the headache of […]

Help! I need to change the name of my LLC!

Business Hacks

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Freebie Alert! Grab my guide to Instagram Giveaways!

Ready to grow your brand on Instagram using giveaways and promotions? Giveaways are a powerful tool to hyper-target new communities and get increased engagement on your account.  

When giveaways are executed properly, you’ll see the intended results bloom! But you need to be careful and avoid unintended results, like getting your account banned due to not following Instagram’s rules on promotions. Grab my free guide to keeping your giveaway legal. Help me, help you!


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The Legal Way to Giveaway on Instagram