Own your brand
Trademark registration services for online business owners, creative entrepreneurs, coaches, and digital brands
YOU BUILT the BRAND, LET'S MAKE SURE IT'S Legally Yours
If you’re known for it, you should own it. A federal trademark helps protect the parts of your brand people associate with you, like your business and offer names, signature phrases, logos, and more. That little ® pulls a lot of legal weight.
But they do mean you have something worth owning
A DOMAIN, LLC, and IG HANDLE Do Not MEAN YOU OWN A BRAND
Trademarks are brand ownership, yes. But they also help protect against expensive legal problems and give you more ways to use the IP you already created. That can look like licensing your framework, expanding affiliate opportunities, certifying others in your method, or adding owned assets to the business if you ever decide to sell.
Why you want one before you need one
A legal lesson on trademarks
Your trademarks become owned assets that support the valuation of the business (read: you could get paid more).
A buyer, investor, or partner is interested in the business, but your brand ownership is unclear. Now the name, offers, and goodwill you built may look less like assets and more like loose ends.
You have owned IP (that you already created) people can pay to use, teach, certify in, or bring into their business
A company wants to pay to use your curriculum or method, but you don’t “own” your IP, so they just copy it instead.
You protected the name and brand assets early, so a forced rebrand is not in your future (but it might be in theirs).
You get a cease and desist from a brand using the same name as you. Now the name you loved (and paid good money for) might have to go. Along with your domain, branding, and everything else.
You can point to your registration instead of trying to prove ownership with archived posts, screenshots, and understandable rage.
Your signature phrase starts popping up in someone else’s content, sales page, and launch emails. Now the line people associate with you is selling someone else’s work.
Your lawyer has paperwork to point to and a much stronger way to say, “Nope, that name is taken. Try again.”
Someone starts selling a similar offer under the course name you made popular. Now people are confused and buying their thing instead of yours
with a trademark
With a registered trademark
without a trademark
Without a registered trademark
WITH vs. WITHOUT
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→ Your business name
→ Product and service names
→ Course, program, membership, or offer names
→ Podcast, newsletter, or community names
→ Slogans, taglines, and catchphrases
→ Logos and symbols
→ Packaging or product design
Not everything can be trademarked and not everything needs to be. What matters is whether the brand asset is distinctive, connected to what you sell, and worth protecting before someone else gets too close. We’ll help you figure that out before we file.
If people see it and know it’s yours, it’s probably worth protecting
What can be trademarked?
— Finolve Accountants & Advisors
"She mapped out the whole trademark process from the start and was quick to answer my questions even through Instagram DM's. I felt like she was really rooting for me with what I was trying to do with my business.”
How we get your trademark filed
our process
get started
Most trademark applications take 12-18 months to register, but we’ll keep you updated throughout the whole process.
Once everything clears, your trademark is officially registered! That is when you can use the ® symbol for everything covered by your registration.
Registration:
A USPTO examining attorney reviews the application. If it’s approved, the mark is published for 30 days so other trademark owners have a chance to oppose it.
Examination, publication, opposition:
If you decide to move forward, our team gets your application ready to file. Before it goes to the USPTO, we help you choose class descriptions and filing strategy based on where you’re taking the brand long-term. Then we submit your application and wait for review. This part takes a while, but it’s worth it. Click here to view current USPTO wait times.
Application and waiting period
Our team runs a comprehensive search using legal tools most business owners do not have access to. Then we explain what we found, what the risks are, and whether we recommend moving forward.
Trademark search and opinion letter
We start with a 30-minute call to talk through what you want to protect, go over the trademark process in detail, and discuss any obvious red flags before moving forward.
discovery call
Investment starts at $2,500 for one trademark
USPTO filing fees not included
→ Kickoff strategy call to confirm what you’re filing
→ Comprehensive trademark search
→ Trademark class and description guidance
→ Written opinion letter with risk analysis
→ Filing recommendation before the application is submitted
→ Preparation and filing of your USPTO trademark application
→ Communication with the USPTO throughout the process
→ Updates as your application moves through review
→ Calls or emails for questions that come up along the way
Your trademark package includes everything you need to get registered. We handle the strategy and paperwork, file it for you, and make sure you understand what we’re doing and why. If you have questions along the way, you can email us or schedule a call at any point. And no, we won’t make you pay extra for answers.
WHAT'S INCLUDED in our TRADEMARK REGISTRATION PACKAGE
Trademark registration is not as simple as filling out a form and hitting submit. There’s a strategy to the classes you choose, the way you describe your goods and services, and the assets you decide to file. We specialize in trademarks for online business owners, creatives, coaches, service providers, and digital brands. Which means we understand what a course name, signature framework, method, membership, digital product, or service offer is and why it’s worth protecting.
Because we understand what you sell
WHY FILE YOUR TRADEMARK with TBL?
The application itself is available to the public. The hard part is knowing what to file, how to describe it, which classes apply, when a red flag is truly a red flag, and what the USPTO may push back on. So yes, DIY is an option. It's also how so many people end up needing a lawyer anyway.
technically, yes
Can you file a trademark application yourself?
let's clear 'em up
