Boring brand names getting you down?

A gReat Brand Name Speaks To you and To Them,

Want to learn how to craft a memorable brand name & secure it too?

Sign up for my naming masterclass

A Strong Brand name...

Sets the tone for your audience's experience

Differentiates you from the competition

Engages your audience emotionally

Needs a trademark

The only way to legally own your brand name is to have a registered trademark.  And when it comes to trademarks, all business names aren’t made equal. Your ability to trademark your business name is directly related to its distinctiveness: the more unique or distinctive the name, the more likely it is that you'll be able to own it.

The bottom line is, if you want to own your brand from day 1, you have to be strategic when you name your business.  

Don't waste your time and money building a brand you'll never be able to protect

I could talk about trademarks all day long, but even I get stuck on coming up with creative names. 

That's why I've teamed up with copywriter extraordinaire Katie Pannell to bring you this comprehensive business naming course.

This masterclass breaks down what you need to know to make sure your brand name is solid AND gives you awesome tools and resources for brainstorming a name that isn't...boring :)

If you know me, you know I'm a total brand nerd.

I'm All in!

All things legal, including...

Strategies for naming your business with a trademark in mind

From Amber:

Here's what we're covering

What you need to know about the hierarchy of name strengths

The best way to search to see if your business name is available

How to find the best filing classes for your brand

My fool-proof process for filing a trademark registration

All things Creative, including...

Strategies behind naming conventions

From Katie

What to do to get your creative juices flowing

Her "PAID" method for making sure your offer name isn't going to cost you financially

3 tests you can count on to make sure your offer name has "BITE"

As a special bonus, you'll get to see my exact process for registering a trademark - complete with a video walkthrough and DIY worksheet.  If you've been thinking about a trademark, jump on this offer because you won't find it anywhere else!

I'm Sharing my fool-proof process for filing a trademark registration


I'm Amber!

I'm unabashedly into helping creative entrepreneurs secure their brands. When I say “secure,” I’m not just using flowery sales copy, I’m talking about helping you protect and own your brand by protecting your brand identity through trademarks. I do the intellectual property heavy-lifting by registering the trademarks for your brand's identifiers. An identifier for your brand is anything that distinguishes you from your competitors like your name, tag line, and logo (just to name a few).  

As you can probably tell, I’m a nerd at heart and love sharing what I know to help other entrepreneurs avoid as many legal landmines as possible. And now I’m here to help you! My 1:1 clients include 6, 7 & 8 figure businesses, influencers with 7 figure followings, and small businesses ready to scale. If you’re ready to start treating legal as a leg up, rather than a hang up—I’m your lawyer.

Practicing trademark attorney, brand cheerleader, AND 4x business owner


It’s my job to command attention with copy, names and creative concepts and if I can’t do that in my own intro— then I wouldn’t get to pay me the big bucks. *wink*

Since 2017, my words and creativity have been the catalyst for increased revenue, brand recognition, and non-monetary victories in the form of compliments like “you made business FUN again.” I’ve named everything from bands to businesses, products to processes, and even my alter ego [above] when I’ve crossed the threshold from hungry to HANGRY. Jokes [never] aside, I believe all business is show business, so entertain is what we shall do. 


Coming up with a unique name can be a roadblock for even the biggest of brains - but it doesn't have to be.  We created Name It & Claim It to teach you exactly how to create the perfect name for your brand that's both attention-grabbing and easy-to-protect (through trademarks).


free ice cream!

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